Aug 27, 2018
My guest today is Dr. Emmanuel Probst, a Director of Media and Digital presence at Kantar Millward Brown, a Professor at UCLA, and someone who has been studying consumer behavior and psychology for over 15 years. He's the author of the upcoming book entitled Tension: How to Grow Remarkable Brands By Fulfilling Consumers' Quest for Meaning.
What We Discuss in This Episode:
Resources Mentioned:
Emmanuel's article on The Psychology of Influencer Marketing
Contact Information:
Emmanuel's LinkedIn: https://www.linkedin.com/in/emmanuelprobst
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