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Leaders Love Company

Apr 16, 2018

How can you be the best partner to your customers? Customers are leaving signals and trails behind them each time they interact with your brand but are you paying attention? Listen to what customers are telling you by collecting and analyzing data about their behaviors, needs, and wants in order to better serve them. 

My guest today is Chris Aarons, digital, sales, and marketing strategist and co-author of The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age and we discuss how to establish a symbiotic relationship with your customers. 

What You’ll Learn in This Episode:

  • Why only 1 in 6 businesses is succeeding (and why the other 5 are not)
  • The 7 components of The Digital Helix - what people have to do to become digitally transformed the right way
  • What the customer experiential portfolio is and how that has replaced the customer journey
  • Sales are about connected moments
  • All segments of your business (marketing, sales, communications, etc.) don’t work in silos; they must work together
  • How established companies can use digital tools to collect insight form their various departments and integrate them and interpret them harmoniously 
  • Why digital should be greater than the sum of its parts
  • What the digital mindset is and how that helps business owners understand customers
  • How modern technology allows for new startups who can’t afford expensive tools or software to still tap into their markets and improve
  • How to extract and interpret external and internal data that allows you to stay one step ahead of the customer
  • How to rise above the noise and hear the customer signals
  • How to use Google Analytics to figure out what you should be presenting to your customers in terms of content and products/services

Resources Mentioned:


Google Analytics

Contact Information:


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Or email me at nicole[at]nicoleabboud[dot]com