Jul 2, 2018
Customers don't want to be sold to. However, they do want to know about businesses that offer solutions to their problems.So how can you, as a business owner, craft your marketing and sales messages in a way that resonates with your prospective customers and gets them to take action? Through storytelling!
I’m joined by leader, speaker, and Vice President of Products at Liquid Web, Chris Lema. Chris is a master storyteller with a story for every scenario. He shares a few with us in this episode and they will certainly change the way you think about sales pitches.
What You’ll Learn in This Episode:
- Why most communication is forgotten within an hour and what you can do about making your message resonate
- If you improve memorability regarding your message, you’ll grow your business by simply doing that
- Attaching a new idea to a previous idea is how ideas and stories resonate with people. That’s why it’s important to tap into preexisting stories and ideas in order for your idea to stick
- The importance of storytelling in motivating others, like your employees or customers, to take action
- When it comes to crafting your marketing message and the copy on your website, where can you find the appropriate stories to tell?
- Always collect stories. Even if you have no idea how you’re going to use them; collect them
- What is the bridge framework and how can you use it to make more sales?
- You have to tell the story of pain in order to connect with customers who have a similar pain and who are looking for a solution
- Why you shouldn’t worry about emphasizing the pain in your sales message because with the right audience, that message will resonate
- Collect data from your customers by asking questions about them, their families, their work, etc. in order to craft your sales pitch
- How “marinating in the problem space” aka listening to the customer’s problems in order to tailor your message to their problems, will help you make more sales
Resources Mentioned:
Carol Dweck – Mindset
Contact Information:
Twitter: https://twitter.com/chrislema
Blog: www.chrislema.com
Thanks for Checking Out the Show Notes and for Listening!
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