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Leaders Love Company

May 7, 2018

Business leaders have much to learn from how humans behave on social media. By applying certain principles that make social media work so well, like trustworthiness, openness, and courage, business owners can humanize their company and allow for it to grow just as successfully as social media has grown.

My guest today is accomplished speaker, author and consultant with deep expertise in workplace culture, generations, and growth - Jamie Notter. Jamie is the author of several books including the one discussed in this episode, Humanize: How People-Centric Organizations Succeed in a Social World. 

What You’ll Learn in This Episode:

  • How social media is designed around human interaction, while organizational leadership is designed around machines
  • The decentralized nature of social media, which disperses power throughout its users, is worth mimicking in your company
  • 4 principles that make social media work and those which you should apply in your business
  • Just like with social media, you don’t know how it works until you do it. This also applies to leadership and management
  • Why you shouldn’t fear experimenting with how you run your business
  • Engagement by your employees is a result. If your company is lacking engagement, then you need to ask yourself how lack of engagement is a result of your company culture
  • The importance of telling your customers things (i.e. be open about what’s going on inside your company)
  • What does generative mean and how do you apply this principle at work?
  • Your company culture is concrete and tangible. It’s an expression of what’s valued.

Contact Information:

Jamie's company site:

Jamie's personal website:

Thanks for Checking Out the Show Notes and for Listening!

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Leaders sure do love company so be sure to get social with me: 



Or email me at nicole[at]nicoleabboud[dot]com